Association of Water Technologies picks Momentum as management partner

The Association of Water Technologies has chosen Momentum Association Management as its new management partner, effective June 15, 2026. The deal uses Momentum’s “Bring Your Own Executive” model, keeping Executive Director Matt Coffindaffer in place while adding operations, administration and member-services support. Why it matters: - The deal gives AWT added association-management infrastructure without changing the executive leader members already know. - Momentum gains another trade-association client in a growing portfolio across multiple industries. - The structure is designed to preserve continuity for members and partners while expanding back-office capacity. What happened: - Momentum Association Management announced that the Association of Water Technologies selected Momentum as its new association management partner, effective June 15, 2026. - The partnership uses Momentum’s “Bring Your Own Executive” model. - AWT Executive Director Matt Coffindaffer, MBA, CAE, will remain in place to lead the organization. - Momentum will provide operations, administration and member-services support from its Arlington, Virginia office. The details: - Coffindaffer will remain the primary leader and public face of AWT. - Momentum will support membership operations, finance and accounting, meetings and events, technology administration, communications and governance. - AWT describes itself as the leading trade association for companies and professionals in the industrial and commercial water treatment industry. - The association serves water treatment professionals across North America and beyond through technical education, certification, advocacy and professional community-building. - AWT supports the industry through technical training and certification, advocacy, its annual convention and exposition, and ongoing professional development opportunities. - Momentum’s co-founder and CEO Matthew Ott said the company is adding infrastructure behind AWT’s existing leadership rather than replacing it. - Coffindaffer said the board and leadership chose Momentum after a thorough review. - Coffindaffer said the BYOE structure gives AWT the scale and systems of a full AMC while keeping continuity for members and partners. - Momentum is headquartered in Madison, Wisconsin, with offices in Coeur d’Alene, Idaho, and Arlington, Virginia. - Momentum was co-founded by Joe Sapp and Matthew Ott. - Momentum provides full-service management, strategic consulting and customized operational support to trade and professional associations. - AWT’s information page is available at awt.org . - Momentum’s website is www.momentumamc.com . - A LinkedIn profile included in the release points to Joseph R. Sapp . Between the lines: - The BYOE model appears aimed at associations that want outside operational support without disrupting executive leadership. - The arrangement suggests Momentum is positioning itself as a flexible alternative to traditional association-management-company transitions. - Keeping Coffindaffer in place may help AWT limit transition risk while still upgrading systems and staffing support. What’s next: - Momentum will begin handling AWT’s support functions immediately under the new agreement. - AWT will continue operating under Coffindaffer’s leadership while Momentum builds the administrative layer around the association. - Momentum is likely to keep expanding its client base across trade and professional associations. - AWT will continue its technical education, certification, advocacy and events work under the new management setup.