Sprouse Windows & Doors launches new brand and website

By AI, Created 9:48 AM UTC, May 20, 2026, /AGP/ – The West Virginia window and door maker unveiled a refreshed brand identity and website on April 30, 2026, as it pushes for broader regional growth. The update comes as the 1972-founded company expands from its New Martinsville base across more than ten states.

Why it matters: - Sprouse Windows & Doors is signaling a bigger push beyond its home market with a brand and website built to match a company that now serves dealers, distributors, builders and remodelers across more than ten states. - The refresh also underscores how the company is trying to translate five decades of manufacturing credibility into a more modern customer-facing identity. - The launch follows a similar refresh by sister company American Window & Glass earlier this year, pointing to a coordinated regional strategy.

What happened: - Sprouse Windows & Doors introduced a new brand identity and website on April 30, 2026. - The company is based in New Martinsville, West Virginia, and was founded in 1972 as a family business. - Sprouse employs more than 80 team members at its 100,000-square-foot facility in New Martinsville. - Sprouse designs and manufactures vinyl replacement windows, new construction windows and sliding patio doors.

The details: - Sprouse sells to professional dealers, distributors, builders and remodelers. - The company reaches customers in more than ten states. - Leadership ties the update to the company’s reputation for quality products and on-time delivery over more than fifty years. - Sprouse continues to invest in energy-efficient technology and exclusive designs. - The company’s production is supported by an experienced team and a network of quality suppliers across its distribution footprint. - Sprouse and American Window & Glass are backed by Santiago Investment Group, which invested in the companies in 2022 and 2023, respectively. - The company remains rooted in West Virginia and continues to support local workforce development and community partnerships.

Between the lines: - The brand refresh looks aimed at aligning Sprouse’s external image with a larger operating footprint and longer track record. - Santiago Investment Group’s backing suggests the companies have capital support for expansion while keeping a regional manufacturing identity. - The mention of workforce development and community partnerships signals that Sprouse is positioning growth as local and not just commercial.

What’s next: - Sprouse plans additional regional growth in the years ahead. - The company’s new presentation is intended to support the next chapter of expansion while preserving the manufacturing strengths that built the business. - More information is available in Sprouse Windows & Doors’ announcement.

The bottom line: - Sprouse is updating its brand to match a larger, more established manufacturing business as it looks to grow across the region.